Netizens voted on “Whether you accept the NBA jersey advertisement”. As of press time, a total of 14,095 people participated, only 15% accepted it, and 85% voted against it. Everyone believes that the “sovereignty” of NBA jerseys has been trampled by advertisers full of money, and this last sacred territory has also been broken.
A die-hard fan of a team will not stop paying attention to his favorite NBA team because of a slap-sized NBA jersey advertisement, and even ordinary NBA fans, living in this world where advertisements are fully infiltrated in every corner, do you really believe that the Will this lead to a decline in the ratings or attendance of the NBA? I’m afraid it’s also unlikely.

Silver has always used the success stories of European football as a model. Since the 1950s, some Uruguayan football clubs came up with the idea of advertising on jerseys. At that time, almost every European league, fans, officials, and teams dismissed it and swore to defend a pure land. Until the 1970s, people gradually discovered that advertising upper body is not so terrible. While bringing additional benefits to the team, it did not bring much damage to the team’s own brand value and fan recognition. Today, the advertising logo has become popular on the jerseys of the European football league teams, and even “overwhelms the guests”, and is placed in the most prominent position in the middle of the jersey, while the team’s logo is “squeezed” to a small area on the upper left of the jersey.

For such a huge blue ocean of commercial value, it is impossible for the NBA not to be jealous. This small piece of advertising is expected to bring an annual revenue increase of 150 million US dollars to the NBA, accounting for about 3% of its total revenue, half of which belongs to NBA teams. , half of which will flow into the “capital pool” set up by the NBA league for storage.